Many companies are frustrated by counterfeit products because they would be the cause for many losses in profit. But a recent study about counterfeit products says it doens't have to be all negative. Counterfeit products can help the real products in a certain way.
The study found out that a part of the consumers who bought counterfeit products ,they bought the real products in two and a half year. Counterfeit products would create a lower treshold or entry point for consumers to buy a certain product. In additon , it's good advertising. Counterfeit products make consumers to know the real products. This would mean that the many claims for the damage handed in by the companies are exaggerated.
Altough there has to be made an important difference between the sort of goods. Counterfeit products aren't that positive when we are talking about pharmaceuticals and for example plane parts. The kind of damage that counterfeit products can damage to the real products is depended off the industry sector you are talking about.
http://www.techdirt.com/articles/20100829/21095710809.shtml
Mathieu De Meulemeester
Geen opmerkingen:
Een reactie posten